Moonbow, from the house of HSIL Limited, has expanded its product portfolio of water purifiers with the launch of Oceanus 3000. The water purifier has been launched exclusively through a tie-up with Flipkart. This segment has been performing well through its online business and the company believes that the channel is important for the brand’s growth which will help reach out to a larger set of consumers. The water purifier, priced at Rs 24,990, will be subsequently available across the retail outlets including Croma, Reliance Digital, etc, post Diwali.
According to the company, the newly launched water purifier is the most advanced Ultra RO model from the brand. Oceanus 3000 is equipped with the latest Hexapure technology with anti-scalant filter, which enhances the life of RO membrane by protecting it against scale formation. The seven stage purification process ensures that water with TDS up to 3000 ppm is also 100% RO+UV + UF purified. Oceanus 3000 provides added benefits of mineral fortification which makes the water nutritious by adding essential minerals lost during the RO process. Explaining the technicalities of the new model available in sleek and attractive premium black finish, HSIL stated that it comes with a touch sensitive smart consumer interface and an inbuilt Veggie Pure tray which helps to conveniently wash fruits & vegetables with RO purified water. Smart features like clock display with digit navigator, failure alert, filter replacement, tank full indicator, etc, make this RO stand apart.
“The growing demand for clean water in Indian households is expected to play a critical role in shaping the trajectory of the Indian water purifier market. Currently, the water purification market is approximately Rs 4,000-4,500 crore and is poised to grow at a CAGR of 20% between 2016 to 2024,” said Sandip Somany, VCMD, HSIL Limited. “This growth creates the right impetus for a brand like Moonbow to actively pursue this segment and introduce affordable, high-quality products to meet the growing and evolving need of consumers,” added Somany.
Talking about the distribution strategy, he revealed that HSIL would be utilizing its vast pan-India distribution network and that the company looks forward to reaching out to customers across the country and capture a sizable market share.
Sharing his thoughts on the need to stay differentiated in a competitive market, Rakesh Kaul- president, consumer product division, HSIL Limited, said “We believe that innovation is the key to stay ahead of the curve and to offer products to cater to the evolving demands of consumers. We have been continuously investing in new technology and designs that promise entirely new experiences to users and have launched 5 water purifier variants over the last one year with differentiated technology like Hexapure and patented limited autos fill function.”
“We have also tied-up with Flipkart for an exclusive launch of Moonbow Oceanus 3000, with an aim to tap the surge in demand for products online and enhance customer convenience. The latest product will be an extremely valuable addition to our existing product portfolio and will help us penetrate deeper in the Indian market,” shared Kaul on the tie-up with Flipkart. Going forward the water purifiers will also be available across general retail distributors with a network of 400 distributors, 5500 retailers and 350 modern trade outlets. To ensure smooth after sales service, the brand has invested in a robust network of more than 350 technicians and 200+service centers servicing 600+ cities in India.
Commenting on the exclusive launch, Sandeep Karwa, head – large appliances, Flipkart, said, “At Flipkart, we constantly endeavor to bring the most innovative technology, better choices and a richer experience to keep our audiences excited. Moonbow has already listed its range of air purifiers & water purifiers at the online portal, and we are extremely excited to extend this association with the exclusive launch of Moonbow Oceanus 3000 DigiSense RO. Moonbow’s best-in-class technology which stems from the 57 year old legacy of HSIL Limited, coupled with our wide reach, seamless affordability levers and reliable delivery capabilities, will certainly appeal to our large and growing customer base who are increasingly beginning to realize that pure drinking water is a necessity and the need of the hour.” ')}