Hemant Khurana, executive director at Saint-Gobain India, explains why MyHome is inviting channel partners and why it’s going to be an exciting proposition for them.
Urbanization and digitalisation are the two mega trends that Saint Gobain India is aiming to ride.
The company has forayed into the home improvement segment, and its retail concept MyHome is inviting channel partners.
The key product categories to be sold at these outlets are uPVC windows, shower cubicles, construction chemicals and ceiling solutions.
According to Khurana, MyHome is a channel partner friendly retail format that assures rapid return on investment.
Saint Gobain’s focus on digitalisation is enabling MyHome to reach customers directly, and lead them to dealer stores for the retail experience.
This direct-to-customer (D2C) approach is designed to address the issues of customisation, installation and service.
Khurana informs that the MyHome roll out has started and the company is looking forward to tying up with channel partners across the country.
ALSO WATCH: Strategies for Windows Business I Profine Offers Sustainable Business Model