Greenpanel marketing head Amit Oberoi states that growth in number of malls is a welcome sign, and the company is prepared to feed the emerging demand for panel products.
Research reports from real estate consultancy firms suggest that 85 new malls are expected to come up in the country by 2020. Do you see this as an opportunity for the MDF industry? How well placed is your company to make the best of the opportunity?
Greenpanel MDF offers endless possibilities in wood paneling. Be it commercial construction, residential interiors, or interiors for a mall, we are poised to offer the widest range of wood panels in the MDF industry. With a capacity in excess of half a billion cubic metres, we are India’s largest wood panel manufacturer. As commercial real estate ramps up, we are geared to offer endless possibilities in wood panelling.
We offer the largest range of MDF with thickness ranging from 2.1mm to 35mm, and size varying from 2440x1220mm to 2440x1830mm to 1830×1220 mm to 1830x915mm and so on, catering to different needs of the customer. We have state-of-the-art manufacturing units equipped with European technology to deliver the best MDF to the discerning customer. Moreover, we are the largest manufacturer of MDF in the country with the biggest distribution network to cater to the rising demand of MDF.
How is MDF suited for use in high traffic zones such as malls?
By virtue of being mouldable, MDF cuts across different applications. It is extremely suitable to be used in malls which attract a lot of footfalls. MDF is extensively used for wall panelling. Secondly, counters are mostly built from MDF. Fixtures for stacking products are also made of MDF. Partitions in rest rooms and trial rooms are also an important application of MDF. Apart from functional applications, MDF is also used for decorative purposes inside malls.
What is the acceptability of MDF as a flooring medium in shopping spaces?
There is no doubt that the wood look is being preferred over ceramic or marble in the flooring of retail settings. Laminated wooden floors, which are a by-product of MDF, are now a common choice as flooring material, and can come in various styles, colours, cuts, and species. They are not only cheaper and easier to install, but also are low-maintenance products. Laminated wooden flooring has been gaining popularity for its resistance to stain and its wear resistant layer. In fact, this versatility is enabling retailers to create warm scenes that encourage customers to come inside and stay longer.
It is expected that nearly 14 million sft of mall space will open in the top eight cities by 2020. How is Greenpanel poised to feed the demand for panel products that’s likely to emerge as a result?
Looking at the growing acceptance of MDF over other wood panels, we have recently added a new manufacturing facility in Andhra Pradesh. The new MDF plant is spread over an area of 200 acres and has an annual production capacity of 3,60,000cbm. It also happens to be the largest MDF plant in Asia. With the additional production capacity, coupled with the existing annual production capacity of 1,80,000cbm of our Uttarakhand plant, Greenpanel is positioned to be India’s largest wood panel manufacturer. Besides, we have a robust distribution network to market our products across the length and breadth of the country. Hence we are future ready. Moreover, we offer the widest spectrum of products pertaining to wood paneling, which makes us the go-to brand for any interior infrastructure need.