Ozone Secutech’s immersive experience at Mumbai’s airport has gone live. The company’s digital security solutions can be viewed at Terminal 2 of Chhatrapati Shivaji Maharaj International Airport. Inspired by the brand’s vision of ‘Creating a Safer World’, the new experiential zone aims to creatively showcase the company’s wide portfolio of Made-in-India products. Ozone Secutech is a part of Ozone Group, a leading architectural and security hardware solutions provider in India.
Chhatrapati Shivaji Maharaj International Airport is the second busiest airport in India, having recorded traffic of 21.75 million passengers during 2021-22. In 2019-20 the airport achieved record traffic of 45.90 million, which was next only to 67.30 million of Delhi’s IGI International Airport. In addition, the Mumbai airport is also known as the ultimate lifestyle destination for its superior offerings to its customers. Ozone’s marketing activation at this location is aimed at providing travellers with a profound experience of modern aesthetics and innovative designs in digital security and hardware. It is also designed to build top-of-the-mind recall for the brand amongst the upwardly mobile and well-travelled customer set.
According to Abhishek Aggarwal, president for strategy at Ozone Group, “Ozone comes with a vision to create real and practical solutions for consumers in India and global markets, through products of high value and integrity. We have contributed immensely to India’s growth story by being a part of its most significant infrastructure and buildings. This experiential zone at Mumbai airport brings our internationally acclaimed IoT-based solutions to the fore and reassures customers of their safety and security at home.”
Aggarwal says that the experiential zone features some of Ozone’s hero products including fixed cameras, furniture locks, video door phones and digital locks. “Our innovative display will enable travellers from around the country to see how easy and convenient it is to convert houses into smart homes with Ozone products. The visitors will be offered hands-on advice and demonstration by our consultants, which will enhance their understanding of IoT technology and its benefits when integrated into security solutions. The installation will be live at the airport till May 2023.”
Ozone Secutech is the home security division of Ozone Group, which offers premium products including digital main door locks, internal door locks, furniture locks, safes, video doorbells, and cameras. Besides digital security products, Ozone Group operates in the categories of glass fittings, door hardware, kitchen & furniture fittings, automatic doors, railing solutions, and demountable partitioning systems.
Outside India, says Aggarwal, Ozone products are sold in the USA, Germany, Turkey, Italy, UAE, and other countries. “In the past two decades, Ozone Group has expanded its portfolio to over 5000 products. During this period, we have built a dominant presence in the largest cities of India. As part of the next phase of our growth, we are focusing on expanding our retail base to Tier 2 and 3 cities and providing residential and commercial solutions that strengthen India’s stance in the global market.”
Earlier this year the group announced a partnership with Kubik Arc, to expand its footprint in the demountable partitioning systems and frames category.